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Transform Your Brand Strategy with the Brand Constellations Book

Ready to elevate your brand?
The Brand Constellations book shows you how.

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WHY YOU NEED THIS BOOK

Why Brand Constellations?

Ready to go beyond the basics? This book helps you connect all dimensions of your brand for a standout strategy. Brand Constellations presents a unique approach to brand management, based on published research. Brand leaders seeking sustainable growth will find practical strategies and real-world examples in this book.

About the Author

Dr. Steven Silverman helps leaders from startups to multibillion dollar companies build strong, profitable brands. He uses a familiar yet innovative approach to drive marketing and branding strategy.

Steven collaborates with a diverse range of organizations, including tech builders and product providers. He has delivered results for executives at major companies like Microsoft, Amazon, Mars, DuPont, and startups.

Steven, the Principal Consultant at Brand Constellations, applies the Brand Constellations Framework to develop brands using eight dimensions. He has used this framework to drive brand success in organizational and consulting roles.

Steven’s strategic consulting approach is supported by a strong academic foundation, with a PhD and MBA in Marketing. His experience in education, teaching, management, and consulting helps him create effective marketing strategies. These strategies create effective campaigns that attract and engage customers.

  • “Brands are not just colors and logos. Brands are mental objects that are influenced by organizations and formed in the minds of consumers. The Brand Constellations Framework helps you shape that perception with precision.”

Key Benefits

  • Holistic Brand Management

    Learn how to integrate all aspects of your brand to produce consistent, powerful meaning in the market’s mind.

  • Actionable Insights

    Packed with real-world examples and practical advice that you can apply immediately to your brand strategy.

  • Strategic Alignment

    Ensure your brand supports your business goals, drives growth, and adapts seamlessly to market changes.

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WHAT'S INSIDE THE BOOK

Explore the Framework

In a universe of markets and shifting consumer expectations, managing your brand as a unified entity that people can understand is more critical than ever. Like a constellation, a brand is made of individual parts, or stars. When they are brought together each of these stars contributes to the overall brand meaning in people's minds.

  • The Role of Product in Brand Perception

    The book studies how the quality, innovation, and consistency of a product contribute to the brand's overall identity. It emphasizes the importance of aligning the product's features with consumer needs and expectations to build trust and loyalty.

  • Strategic Placement and Accessibility

    The distribution and availability of a product are crucial to its success. The book explores how strategic placement in markets and channels can enhance brand visibility and accessibility, facilitating consumer connection.

  • Pricing to Reflect Brand Value

    Pricing is not just about setting a monetary value―it's about communicating the brand's value proposition. "Brand Constellations" shows how pricing strategies strengthen brand positioning and influence consumer perceptions.

  • Crafting Consistent Promotional Messaging

    Effective promotion is key to brand awareness and engagement. The book explores integrated marketing communications and how they create a consistent brand message for the target audience.

  • Understanding Your Category Position

    Understanding the category in which a brand competes is essential for differentiation. The book emphasizes the significance of positioning the brand uniquely in its category and appealing to the target market.

  • Navigating Competitor Dynamics

    No brand exists in a vacuum, and understanding the competitive landscape is crucial for success. "Brand Constellations" helps brands analyze competitors and leverage strengths for a unique market position.

  • Aligning Company Culture with Brand Values

    The internal culture and values of a company are integral to the brand's identity. The book explains how aligning a company's mission with its brand can build consumer trust.

  • Engaging and Understanding Your Customer

    Ultimately, a brand's success depends on its relationship with customers. The book stresses the importance of understanding customer preferences and behaviors to create personalized brand experiences.

Ready to Make Your Brand Shine?

Don't miss out on the book that's transforming how brands are built. Whether you're a CMO, brand manager, marketer, or business leader, this book will equip you with the tools to create a stellar brand that stands out in today's competitive landscape.

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