Brand Constellations – Branding is Strategy, Not Just a Logo

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Branding is Strategy, Not Just a Logo

Grow Your Brand with a Research-Backed Framework

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Brand confusion costs you more than you think

Many startups and growth companies find it difficult to create a clear, compelling, and unique brand identity. Without a well-defined brand strategy, you risk:

1
UNCLEAR POSITIONING
If people can’t immediately understand what makes you different, you can lose them for good.
2
SCATTERED MESSAGING
Inconsistent communication weakens trust and creates confusion inside and outside your company.
3
COMPETITIVE PRESSURE
When your brand lacks strategic clarity, you’re forced to compete on features or price, instead of meaning.
4
INTERNAL MISALIGNMENT
Lack of a consistent brand narrative among leadership, product, marketing, sales, and customer success teams hinders effective execution.
5
MISSED GROWTH OPPORTUNITIES
A strong, aligned brand drives customer loyalty, premium pricing, and long-term market leadership.
THE BRAND CONSTELLATIONS FRAMEWORK

A Research-Backed Approach to Brand Strategy

Most branding approaches focus only on visual identity or storytelling. The Brand Constellations Framework goes deeper, ensuring your brand is aligned across all eight dimensions that people use to form an understanding of a brand:

  • PRODUCT

    Does your offering reinforce your brand’s promise and positioning?

  • PLACEMENT

    Are you reaching the right customers in the right places?

  • PRICING

    Does your pricing reflect your brand’s value?

  • PROMOTION

    Is your marketing reinforcing or diluting your brand meaning?

  • CATEGORY

    Are you defining the market, or letting competitors define it for you?

  • COMPETITOR

    How are you differentiating beyond features and price?

  • COMPANY

    Do your teams understand and consistently communicate your brand?

  • CUSTOMER

    Are you building the right emotional and strategic connections?

Your brand strategy should align with your business strategy—not sit in a silo.
Learn More About the Framework

Meet Steven: Your Strategic Branding Partner

For over 30 years, I’ve developed brand strategies, positioned products, and conducted marketing research for companies ranging from Microsoft and Amazon to growth-stage tech startups. I created the Brand Constellations Framework to provide companies with a structured, research-based approach to brand strategy that prioritizes tangible business results over mere aesthetics.

If your brand isn’t driving your business forward, it’s holding you back. Let’s fix that.

  • Deep Expertise from Tech Startups to Enterprises

    I specialize in helping fast-growing companies clarify their brand, differentiate in competitive markets, and scale effectively.

  • A Proven, Research-Backed Framework

    My PhD in marketing and strategy ensures that my approach is rooted in real-world brand science, not guesswork.

  • Hands-On Strategic Leadership

    I don’t just provide recommendations, I work with leadership teams to develop actionable, data-driven brand strategies that align with long-term business goals.

  • Results That Matter

    My work has helped organizations rename, reposition, and realign their brand, leading to clearer messaging, stronger differentiation, and increased market traction.

Turn Your Brand into a Competitive Advantage

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    Download our free eBook to see how the Brand Constellations Framework can transform your brand.


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      Your brand should work as hard as you do. Let’s make sure it does. Contact us for a consultation to uncover and solve your biggest branding challenges.

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      Testimonials

      What People Say About Us

      • Steven acts as a true partner on any brand strategy journey. From the outset, his holistic thinking sets him apart, encouraging partners to consider the brand from every angle—ensuring alignment across our vision, values, and market positioning. His strategic framing ability not only clarified the ‘why’ behind our strategy but also connected it to our long-term goals, helping us anchor decisions against a clear and compelling purpose. By providing a custom worked example, his storytelling didn’t define a brand strategy—it brought it to life. This clarity and creativity gave us the confidence to move forward with conviction and a shared sense of direction.
        SCOTT BISHOP
        Chief Product & Commercial Officer Awanui Labs

      Why Brand Constellations?

      Creating Brands That Shine.

      • Evidence-based
        Approach

        Proven strategies grounded in data and real-world results.

      • Tailored
        Solutions

        Customized branding strategies that fit your business needs.

      • Sustainable
        Success

        Building brands that thrive today and grow for the future.

      • Strategic
        Partnership

        Dedicated guidance from start to finish, ensuring your brand shines.

      • DISCOVER THE BRAND CONSTELLATIONS BOOK

        Your Guide to Strategic Brand Management

        The Brand Constellations Book offers a unique approach to brand management, viewing brands as interconnected constellations.

        This comprehensive framework guides you in managing all “stars” of your brand to create a cohesive, powerful identity that resonates with customers.

        For brand leaders looking to elevate their brand and achieve sustainable growth, this book is packed with practical strategies and real-world examples.

        Buy the Book Now on Amazon